Brand Protection in the labeling industry refers to a set of strategies and technologies designed to protect a company’s brand from counterfeiting, fraud, and other threats that could damage its reputation and consumer trust. This is particularly relevant in the pharmaceutical, food, cosmetics, and alcoholic beverage industries, where counterfeiting and imitations can pose a serious threat to consumer safety and brand image. The technologies and strategies used continue to evolve to address the increasingly complex challenges of counterfeiting and fraud.